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Performance
Speed Optimization
A deep-technical optimization project for a news portal receiving 500k monthly visits.
Role
Lead Developer
Duration
4 Weeks
Tech Stack
CWVCachingLighthouse
The Challenge
The site was failing Core Web Vitals (LCP and CLS), which caused their Google ranking to drop significantly.
The Solution
Implemented advanced server-side caching, converted all images to WebP format, and fixed Cumulative Layout Shift by defining explicit dimensions for all dynamic ads.
The Result
Passed all Core Web Vitals. Organic traffic recovered by 20% within 60 days.