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E-Commerce
WooCommerce Store
A complete overhaul of a legacy WooCommerce store that was losing customers due to slow checkout and poor mobile experience.
Role
Lead Developer
Duration
4 Weeks
Tech Stack
WordPressPHPStripe
The Challenge
The existing site took 8 seconds to load, leading to a 70% cart abandonment rate. The database was bloated with 5 years of junk data.
The Solution
I implemented a custom lightweight theme, optimized the SQL queries, and integrated an AJAX-based 'Side Cart' to streamline the user flow without page reloads.
The Result
Page load time dropped to 1.4s. Conversion rate increased by 35% within the first month of launch.